Recently I found myself lured into the scent haven of an Aesop store in Melbourne’s Flinders Lane. I was lured not only because of the ethereal and Australian scents hovering outside their door, but because of the surprisingly fresh take on interiors to be found within.
Upon entering I witnessed what I hoped to be the future of retail design within Australia. The store is created from hundreds of uniformly lined up rows of industrial grade cardboard boxes that snuggly hold Aesop products. The opposing wall compromises of the same cardboard thickly stacked to create a wall of rough texture which beckons the touch.
Designed by Melbourne interior architects Rodney Eggleston and Anne-Laure Cavigneux of March Studios, the store is yet another respectable addition to the reputable Aesop brands stores, whose aim is to celebrate the location of the store, rather then provide a predictable and cookie cutter approach to their interiors.
The approach Aesop has to their retail interiors leaves customer like myself departing their store with product in hand and a soft smile on my face. A response like this to a product is priceless within the retail industry today, and I hope other retailers are listening. If you give customers a fresh and enveloping experience, something the world of internet retail is lacking, they will return for more.
Images courtesy of Cool Hunter.
Till next time,
Love Pats xx